???? ???????????? ??????? ??? ?? ??????????? ??????? ??????? ?? ??? ????????? ??? ?? ??????? ??? ?????????????? ??? ???????????, ?????? ??? ?????????.???? ?????? ?? ???? ?????? ?? ???????????? ??????????? ?????????? ?? ????????? ????: ????? offline marketing ????????? ?? ?????????????; ??? ????????? ?? ???????????? ???? ??????????? ??? on the web;